Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Structured data is a common way of providing information about a page and its content - we recommend using the schema.org vocabulary for doing so.
Robots meta directives (sometimes called “meta tags”) are pieces of code that provide crawlers instructions for how to crawl or index web page content. Whereas robots.txt file directives give bots suggestions for how to crawl a website's pages, robots meta directives provide more firm instructions on how to crawl and index a page's content.
If you really want to spend some time digging into the reports and redesigning your site, you can really analyze and customize your site's performance on Google Search. This track assumes that you are familiar with basic SEO practices and terms.
HTML is the underlying code used to create web pages. Search engines can pick up ranking signals from specific HTML elements. Below are some of the most important HTML elements to achieve SEO success.
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. The robots.txt file is part of the the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP also includes directives like meta robots, as well as page-, subdirectory-, or site-wide instructions for how search engines should treat links (such as “follow” or “nofollow”).
On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as "off-site SEO") in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.
There are a number of websites which exist solely to help you determine how fast your website loads, often from many different geographical locations. That helps you get a sense of your overall “User Experience” which is a major part of SEO in 2018 and beyond.
SEO (Search Engine Optimization) helps people to find your website using search engines. It brings more online business by improving search engine ranking and bringing relevant traffic to your website. This article describes how to do end-to-end SEO of a website.
Many local business owners are surprised with the information that appears when they (and their customers) come across their business listings at Google and Bing. Often, incorrect or out-of-date information shows up with no explanation about where it comes from.
If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?
You don’t know how many do-follow backlinks you have, do you? That’s ok, don’t panic just yet.