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By Admin on May 23rd at 6:27am

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.

By Admin on May 21st at 4:36am

Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.

By Admin on May 15th at 5:37am

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing

By Admin on May 15th at 5:27am

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

By Admin on May 10th at 6:35am

Structured data is a common way of providing information about a page and its content - we recommend using the schema.org vocabulary for doing so. 

By Admin on May 7th at 5:05am

Robots meta directives (sometimes called “meta tags”) are pieces of code that provide crawlers instructions for how to crawl or index web page content. Whereas robots.txt file directives give bots suggestions for how to crawl a website's pages, robots meta directives provide more firm instructions on how to crawl and index a page's content.

By Admin on May 3rd at 8:28am

If you really want to spend some time digging into the reports and redesigning your site, you can really analyze and customize your site's performance on Google Search. This track assumes that you are familiar with basic SEO practices and terms.

By Admin on May 1st at 3:57am

HTML is the underlying code used to create web pages. Search engines can pick up ranking signals from specific HTML elements. Below are some of the most important HTML elements to achieve SEO success.

By Admin on April 29th at 9:25am

Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. The robots.txt file is part of the the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP also includes directives like meta robots, as well as page-, subdirectory-, or site-wide instructions for how search engines should treat links (such as “follow” or “nofollow”).

By Admin on April 29th at 9:10am

On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as "off-site SEO") in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.

By Admin on April 25th at 1:37pm

There are a number of websites which exist solely to help you determine how fast your website loads, often from many different geographical locations. That helps you get a sense of your overall “User Experience” which is a major part of SEO in 2018 and beyond.

By Admin on April 25th at 1:26pm

SEO (Search Engine Optimization) helps people to find your website using search engines. It brings more online business by improving search engine ranking and bringing relevant traffic to your website. This article describes how to do end-to-end SEO of a website.

By Admin on April 24th at 2:15pm

The Core Components of Local Listings

By Admin on April 23rd at 3:29pm

Many local business owners are surprised with the information that appears when they (and their customers) come across their business listings at Google and Bing. Often, incorrect or out-of-date information shows up with no explanation about where it comes from.

By Admin on March 16th at 12:55pm

If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?

By Admin on February 24th at 3:58pm

You don’t know how many do-follow backlinks you have, do you? That’s ok, don’t panic just yet.

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