Blog archives

May 2019


Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.

Referral marketing

Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.

on May 21st at 4:36am

Email marketing 

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing

on May 15th at 5:37am

Content marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

on May 15th at 5:27am

What is structured data?

Structured data is a common way of providing information about a page and its content - we recommend using the schema.org vocabulary for doing so. 

on May 10th at 6:35am

Robots Meta Directives

Robots meta directives (sometimes called “meta tags”) are pieces of code that provide crawlers instructions for how to crawl or index web page content. Whereas robots.txt file directives give bots suggestions for how to crawl a website's pages, robots meta directives provide more firm instructions on how to crawl and index a page's content.

on May 7th at 5:05am

Google Search Console

If you really want to spend some time digging into the reports and redesigning your site, you can really analyze and customize your site's performance on Google Search. This track assumes that you are familiar with basic SEO practices and terms.

on May 3rd at 8:28am

HTML Code And Search Engine Success Factors

HTML is the underlying code used to create web pages. Search engines can pick up ranking signals from specific HTML elements. Below are some of the most important HTML elements to achieve SEO success.

on May 1st at 3:57am

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