Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.
Robots meta directives (sometimes called “meta tags”) are pieces of code that provide crawlers instructions for how to crawl or index web page content. Whereas robots.txt file directives give bots suggestions for how to crawl a website's pages, robots meta directives provide more firm instructions on how to crawl and index a page's content.
If you really want to spend some time digging into the reports and redesigning your site, you can really analyze and customize your site's performance on Google Search. This track assumes that you are familiar with basic SEO practices and terms.
HTML is the underlying code used to create web pages. Search engines can pick up ranking signals from specific HTML elements. Below are some of the most important HTML elements to achieve SEO success.