Search Engine Optimization

Search Engine Optimization

Search Engine Optimization

on April 25th at 1:26pm

Why do SEO?

SEO helps people to find your website using search engines. It brings more online business by improving search engine ranking and bringing relevant traffic to your website. This article describes how to do end-to-end SEO of a website.

SEO vs. Programming

SEO is different than normal software programming where you design, develop, debug, test and deploy. SEO is a website fine tuning activity that involves analysis and verification of web pages.

SEO is a combination of compliance to search standards and techniques to make your website relevant for certain keywords. While doing SEO work, probably you will end up verifying pages against search standards. SEO is never really complete; it is an on going activity to comply with constantly evolving search standards.

SEO Secret

For a good SEO, you should know how the search engine indexer works? However, this is exactly what we do not know! That is "currently" how Google, MSN or Yahoo indexer works. If you are not already familiar with Indexer, you should know that a Search Engine has three main software components: Crawler, Indexer and Search Page.

Crawler finds new web pages and obtains text, URLs and other searchable information from it. Using URLs on page, the crawler finds even more web pages.

The crawler supplies page link, text and URLs to the Indexer. Indexer applies algorithms (or search standards) on this data to create a database of words and word pairs to page link.

Finally, Search Page is where people could search indexed information and find relevant web pages.

In this article, we will be learning about search standards.

How to Start SEO?

SEO is a process to verify your pages against search standards. There are no search standards per se, but tips and tricks to improve the quality of searchable contents and site ranking.

  • XHTML 1.0 and CSS 2.1 validation
  • Download Time Optimization
  • Keyword Research
  • Meta Tags
  • Title
  • Page Contents
  • Image alt Attribute
  • Search Engine Friendly Links

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